WHO ARE WE?
Too many startups begin with an idea for a product that they think people want. They then spend months, sometimes years, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer. When they fail to reach broad uptake from customers, it is often because they never spoke to prospective customers and determined whether or not the product was interesting. When customers ultimately communicate, through their indifference, that they don’t care about the idea, the startup fails.
This methodology, used by many of the top companies of the world, like Airbnb or Spotify, will help the students to have the mindset of the Start-Up world.The ideas from the workshop will be processed through the cycle of the Lean Start Up
Design Thinking It is presented as a methodology to develop the People-centered innovation, Offering a different lens through which you can observe the challenges, detect needs and offer many ideas to finally solve them.
In other words, the “Design Thinking”It is an approach that uses the sensitivity of the people in charge of the resolution of the challenge and its method of solving problems to meet the needs of the people in a way that is as disruptive and feasible as possible.
This method works by involving Multidisciplinary teams which aim to:
To Understand The user to be able to contribute in the resolution of the challenge.
Generate as many ideas as possible. Therefore, it is necessary Devise.
Build Prototypes Of the most promising ideas.
Learn from the reactions of the users when interacting with the prototype. Therefore, it is necessary to let them test the product through the developed prototypes, and Collect information Thanks to this interaction.